About Us

Bill working in the shop

Asher Guitars & Lap Steels is a Los Angeles boutique guitar company that is dedicated to handcrafting stellar quality instruments and providing superior guitar accessories that can be appreciated by musicians of all types. In 2017 Bill celebrated 35 years working on guitars!

Bill Asher, the founder and luthier behind Asher Guitars and Lap Steels, is considered a master guitar craftsman by legendary musicians. With loyal clientele such as Jackson Browne, Ben Harper, Fleetwood Mac, Paul Simon, and the Dixie Chicks, Asher's decades of experience working on thousands of guitars has made him one of the most sought-after luthiers in the country.

The inception of Asher Guitars started in 1982 and has steadily manifested into a world-renowned boutique guitar company dedicated to crafting fine instruments and providing superior service with attention to personal connection.

Asher Guitars sells direct to the customer, as well as carries select dealers in the United States and abroad. Aside from its offerings of handcrafted instruments, Asher also supplies one import model (the Electro Hawaiian Junior lap steel guitar) as well as various Asher branded pickups, strings, straps and accessories. All of the Asher products maintain the same high level of quality that discerning customers appreciate.

Asher Guitars is a small, family-run company, which enables it to provide a comfortable, person-based buying experience due to its selection of quality products and customer service. Asher, along with his brother Robert, also perform extensive restorations on vintage instruments and regularly maintain guitar collections for a handful of loyal clients.

Bill Asher is the head honcho here at our Los Angeles shop. He is the master creator, designer and fixer of all Asher Guitars and guitars in general. Aside from building an array of fine instruments, Asher also does repair and restoration of vintage instruments. His repair time is mostly limited to a handful of loyal long-time clients.

Jessica Asher runs the back-end system of Asher Guitars including the marketing, e commerce, advertising, book-keeping, invoicing, and customer service. She also does all the CAD and CAM programing for CNC machining, as well as CNC operation. In addition, she does all the designing for and operation of the laser cutter machine. She has a masters degree from Boston University.


The Process

Not all guitars are created equal.

Asher Guitars still employs old world lutherie techniques using hand tools, elbow grease, and persistence combined with the precision of modern technology from power tools and CNC machines. The technical blend of old meets new results in a masterfully designed, beautifully sounding instrument of professional quality that will last generations.

So how does our process work?

Quality starts at the beginning: The wood. Bill Asher hand selects the finest tone woods for grain structure, weight and color.  All of our wood is sustainably and or responsibly sourced. Our wood also meets CITIES guidelines and any old growth wood that we obtain is accompanied with the proper regulatory paperwork. The Asher shop is run entirely on solar power, and we make our best efforts at producing zero waste of wood products. We respect trees as a valuable environmental resource so we recycle, reuse or donate all sawdust, shavings and wood pieces.

Rough cutting: Planks of wood are rough milled to various dimensions, depending on model, specific part or type of guitar. The wood is then allowed to cure before it is hand cut to the final shape with guidance from our precision templates. Figured top woods, binding and purfling are added. Guitar tops of flamed or figured woods of certain thicknesses are book matched together, then glued to the body.  Binding or purfling is then added to routed channels then glued and clamped into place.

Precision: CNC machines are used to help make the necks and some of the Asher guitar bodies. Accuracy in guitar necks and bodies is beneficial because it allows for increased consistency throughout and a clean-entry, snug fit into the neck pocket. The CNC technique also routes perfect channels for our custom compression truss rods that are easily adjustable under full string tension. After the necks are CNC carved, we manually do a final hand shaping to get the desired profile.  Fret slots, which are precisely cut by CNC, are carefully hand fretted. We spend extra time with our attention to detail to achieve an optimal feel.

Finishes: Nitro, Poly, Gloss, Stain or Relic? We offer both nitrocellulose and polyester lacquer finishes, as well as relic’ing of varying degrees on either finishes. These finishes are performed by a handful of skilled artists that can create the perfect sunburst or custom color. A nitro cellulose finish usually takes at least 8 weeks for multiple rounds of spraying, sanding, curing and buffing. Polyester finishes are shot with a high quality material that is sprayed as thin as possible. This is a fantastic finish option that offers a great sound quality and increased durability. Satin nitro finishes and oil stains are also available.
Relic’d finishes and aged hardware add an authentic road-worn look to any guitar. Subtle or extra rugged, Bill Asher performs all the relicing by hand with techniques learned from some of the top relic specialists in the business.

Electronics, machineries and details: For some, electronics are everything. For us, they are important, but just part of the equation to achieving a great sounding guitar. Pickups, knobs, tuners, bridges, switches etc. are specifically chosen components, many of which are custom made for our guitars.     
Final Assembly: Putting the guitar together is usually the most fun and gratifying part (next to seeing it played live at the Greek Theater in front of ten thousand people.) We finally get to see all the parts come together creating a unique, handcrafted instrument.  This is our opportunity to make any final adjustments and tweaks and to check the sound quality and playability to make sure it meets our rigorous standards and passes the test.

These guitars are certified Bad Ass.