Press


Tone Quest Report
December 2023

Asher - Irwin And The Story Of Wolf 2.0

>Read the article

 

Guitar Magazine, UK
July 2021

Shop Talk: Bill Asher, Asher Guitars

>Read the article

 

AAA Explorer, Hawaii
Summer 2021

Guardian of Hawai'i's Sound: Alan Akaka, steel guitarist and educator

>Read the article

 

Grand Gtrs & Basses, Germany
Summer 2020

Feature: Asher Guitars & Lap Steels.

>Read the article

 

Player Magazine, Japan
November 2020

Hardware Special: Asher Guitars.
>Read the article

 

Guitar Player Magazine
June 2020

Gilded Splinters: Bill asher and Don Moser celebrate Dr. John with the Night Tripper guitar.
>Read the article

 

Guitar Business Radio
February 2019

Episode 48: Bill Asher Steadily Evolving As A Guitar Builder
>Listen to the interview

 

Los Angeles Times
September 2018

Big sounds from the small boutique guitar luthiers of California
>Read the article

 

Player Magazine - Japan
June 2018

Jackson Browne - Debut 45th Anniversary Special
>Read the full article

 

Music Radar
January 2018

10 Questions for the Magpie Salute's Marc Ford: "Practise? I Don't Really Practise."
>Read the full article

 

Mark Cuban's 3 Comma's Blog
August 2017

Bill Asher: Guitar Hero
>Read the full article

 

Premier Guitar Magazine
July 2017

Rig Rundown: Robert Randolph
>Watch the interview

 

Total Guitar Magazine
June 2017

The Magpie Salute
>Read the full article

 

The Guitarist Magazine
June 2017

Asher Mozo: Wishlist
> Read the full article

 

Guitar and Bass Magazine
June 2017

Asher Marc Ford Signature
> Read the full article

 

Guitar Player Magazine
June 2017

Winging It: Rich Robinson & Marc Ford
> Read the full article

 

Vintage Guitar
Oct. 2016

So-Cal Steel - Asher Ben Harper Signature Model
> Read the full article

 

Guitar Aficionado
May 2016

Asher Master Series T-Deluxe
> Read the full article

 

Premier Guitar Magazine
March 2016

Ben Harper's Arresting Developments
>Read the article

 

Guitar Player
Holiday 2015

GP Rambler Review
> Read the full article

 

Fretboard Journal
Issue 35, Winter 2015

Cindy Cashdollar: The Unexpected
> Read the article

 

Premier Guitar Magazine
September 2015

Tone Town! 31 New Guitars (Editors Picks) From Summer NAMM
> Read the excerpt

 

Premier Guitar Magazine
September 2015

Asher GT-3 Review by Shawn Hammond
> Read the full review

 

ToneQuest Report Vol. 16
July-August 2015

Jackson Browne
> Read the excerpt

 

Guitar Dreams
July 2014

Collected Interviews, Articles and Photographs by Andy Volk"
>Purchase the Book

 

Fretboard Journal 30
Summer 2013

California Dreamin' - Bill Asher's Tinseltown Roots by Andy Volk
> Read the full article

 

Premier Guitar Magazine
August 2012

Rig Rundown - Zac Brown
>Watch the rundown

 

Electrified: The Art of the Contemporary Electric Guitars - Book by Robert Shaw
November 2011

We are honored to be in this beautiful hard cover book that celebrates today's skilled luthiers in this golden age of electric guitar.
> Read the full article

 

Want to know how Asher Guitars got started or what advice Bill Asher has for budding luthiers?
December 2011

Read all about it Premier Guitars' Modern Builder Vault article. Plus, get a quick summary of our most popular models, pricing and availability.
> Read the full article

 

Santa Monica Mirror
September 2011

"What is lost can eventually be found again. Sometimes, the reincarnate has more meaning or significance than the original. Such was the case for local musician Clayton Joseph Scott, a Venice singer-songwriter who had his Gibson J-45 guitar stolen from him during a June photo shoot in the Venice Canals a few miles south of Santa Monica.
> Read the full article

 

Westside Magazine
Spring 2011

Bill Asher designs and builds instruments for Los Angeles' most accomplished musicians from a humble workshop in Culver City. Read about Bill's interesting start in the guitar business, and how he has grown his passion for guitars into a thriving family business.
> Read the full article

 

Acoustic Guitar Magazine
February 2011

Acoustic lap steels are revisited along with the master luthiers who are building some of the best contemporary Weissenborn-style guitars today –the short list includes the Asher Acoustic Hawaiian lap steel guitar.
> Read the full article

 

Guitar Player Magazine
October 2009

The Asher Ultra Tone T Deluxe was put to the test by GP – and hit every note perfectly. From the vintage vibe, terrific tone and come-hither playability, GP says the T Deluxe should top your list of axes to audition.
> Read the full article

 

Guitar Player Magazine
July 2009

Stripped Down and Amped Up: Ben Harper and Relentless7 Wingman Jason Mozersky Reveal How They Crafted Gnarly Hooks And Transcendent Tones On White Lies For Dark Times

 

The Fretboard Journal
Winter 2008 - Number 12

Punk rock's Iggy & The Stooges' James Williamson picked up an old Spanish-neck Weissenborn that needed a lot of TLC. He brought it to our one and only Bill Asher to tackle the restoration. Click here to read more about it.
> Read the full article

 

With Strings Attached: The Art and Beauty of Vintage Guitars
Book by Jonathan Kellerman

New York Times Best-Selling author Jonathan Kellerman is not only a world-renowned mystery novelist, he is also a collector of some of the worlds most prized guitars. He put together a beautifully photographed hardback book with some highlights of his collection. Thank you Jonathan for including your Asher!
> Read the full article

 

The Fretboard Journal
Fall 2008 - Number 11

Ben Harper has a lot of guitars… here is a photo of some of his prized possessions, including his Asher Ben Harper Series II Limited Edition Prototype.
> Read the full article

 

Hand Made Hand Played: The Art & Craft of Contemporary Guitars
Book by Robert Shaw

This is a beautifully photographed testament to some of the most beautifully handcrafted modern guitars in the world. Featuring more than 300 varied acoustic and electric instruments and the artisans who made them. See which Asher guitar they chose to feature.
> Read the full article

 

Steel Guitar Forum Review
September 11, 2008

The Electro Hawaiian Junior has been creating a lot of buzz lately – it sounds great, looks great, and best of all, the price is great (for an Asher). Read what lap steel expert Brad Bechtel had to say about the Junior in his review on the Steel Guitar Forum.
> Read the full article

 

Groundwire Magazine
Summer/Fall - 2008

Asher Guitars Ben Harper Model II lap steel is featured in Seymour Duncan's Groundwire publication under its Custom Guitar Spotlight. "Asher's craftsmanship and commitment to creating a new generation of high-quality, modern-day instruments are sure to inspire the creation of music for generations."
> Read the full article

 

Gary Myrick & "The Lonely King" Video
August - 2007

Watch Gary Myrick demo his Asher Lap Steel guitar, "The Lonely King." New video featured on YouTube.com.
> Watch the video

 

The Music Trades
May - 2007

"The new Asher Electro-Hawaiian Junior boasts impressive resonance, quality tone, and a professional feel, much like Asher's top-of-the-line model…"
> Read the full article

 

Guitar Player Magazine
February - 2007

Find out why Ben Harper's 6-string Asher lap steel is one of his favorite things, in addition to his prized Weissenborn and his Dumble amp…yes, we keep good company.

 

Frets Magazine
Winter - 2006

"Kudos to Asher for making top-quality instruments that are aesthetically pleasing and have killer tone. These laps would be very musical choices for anyone interested in the lap world, particularly blues, country, or roots players who already have some bottleneck chops and are looking to expand their slide palette."
> Read the full review
> download the pdf version

 

Frets Magazine
Spring - 2005

"My Asher sounds amazing," says Cashdollar, "like rich, dark velvet with shimmer on top. Finally – a Weissenborn sound you can hear onstage.... that's the most amazing instrument I've ever owned."
> Read the full review
> download the pdf version

 

Guitar Player Magazine
December - 1999

"I was excited when Billy built this guitar--it gets such a mad tone. Finally I could get solid body volume and sustain, control feedback, and still have some hollow resonance that filters up through the pickups instead of through the open hole."

 

Lap Steel Guitar
Book written by Andy Volk

Andy Volk has authored the definitive book about lap-style and console steel guitar. Lap Steel Guitar includes interviews with more than 35 of the greatest electric & acoustic steel guitarists of the past and present, as well as 40 color pages containing photographs of some of the most desired vintage steel guitars and new instruments.

 

Guitar Player Magazine
Winter 2006

Guitar Player reviewed Asher's lap steels - the Electro Hawaiian Model I and the Junior. Both becoming staples in the slide world.
> Read the full review

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